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Soulful Excellence by Joey Reiman

Joey Reiman, founder of BrightHouse, gives us his thoughts on Soulful Excellence, the new force to hit the business world and transform it into one with a true heart.

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Your Brand: Being Online and Brand Equity

Above is a depiction, provided by Brand Channel of the factors that go into a brand’s equity.  I could have inserted any number of images, but the general concepts are the same. I want to talk about...

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What are the Real Questions about Women in Technology?

Anya wrote a great post over on the Girls in Tech blog concerning the current debate on women in technology. This month’s TechCrunch UK event sparked a fierce debate about women in technology that has...

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Legal Issues and Social Media Use in Organizations

We talked a little bit today at SMB15 about getting over legal hurdles within a company in order to use social media, and how to convince decision-makers – the legal department – that it’s worth it. A...

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September Experiment: Analyzing QR code strategy and value

I’ll be running a QR code experiment through the month of September, hopefully to identify some of the gaps in strategy that may be a bigger issue than adoption when it comes to QR use. More details...

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Social Sharing Buttons Offer Opportunity for Brands

A colleague of mine sent over a short study on social sharing from BrightEdge, and highlighted Twitter data. A few key pieces of data: Almost half of the largest 10,000 sites on the Web still don’t...

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Infographic of the Week: Top 20 Social CMOs [INFOGRAPHIC]

These companies use social media to promote themselves, but how social-friendly are the people in these companies. Take a look at the CMOs of Major Fortune 500 companies and how “social” they really...

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